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BSI PAS 46:2002

$47.95

Improving loyalty. Requirements

Published By Publication Date Number of Pages
BSI 2002 18
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PDF Catalog

PDF Pages PDF Title
1 PUBLICLY AVAILABLE SPECIFICATION
3 Contents
5 Introduction
6 1 Scope
2 Terms and definitions
loyalty
employee
customer
investor
process
value
7 3 Loyalty process
3.1 General
Figure 1 The loyalty process
8 3.2 Initial review
3.3 Policy
3.4 Planning
3.5 Implementation and operation
10 3.6 Performance assessment
11 3.7 Improvement
3.8 Management review
12 Annex A (informative)
Example of a plan
Quantified key objective
Outcome indicator
Prepare plan to achieve key objective
Draw up targets
13 Annex B (informative)
Examples of a loyalty measurement process
Outline of the process
Examples of key questions for an employee questionnaire
14 Examples of key questions for a customer questionnaire
Examples of additional questions for an employee questionnaire
Examples of additional questions for a customer questionnaire
15 Example of a scoring system to establish loyalty indicators
Customer value
BSI PAS 46:2002
$47.95